White hat SEO is referred as the good SEO. White hat SEO techniques follow the search engine guidelines.
Reciprocal Linking
For attaining incoming links link exchange with other webmasters is done. But for reciprocal linking, you must be aware of the fact that the link exchange should be done with related sites and those websites may seem to be interesting to your visitors. Click this link
Random link exchange will never be of any use to you.
Quality Content
The content on the web pages must be quality content. It has to be unique one, so that it adds value to your site. Content rich website will seem to be pleasing to search engines and to visitors too. So, try to write the good content. No doubt it is time consuming, but it will be beneficial in the long run.
Titles and Meta Data
The title tag and the Meta tags in the web page must contain the relevant information. The title tag is what is visible to users at the top of the browser window. The top most keyword or key phrase that you wish to target should be placed in the title tag. Meat tags exist in head section of a HTML page. The Meta tag description tag provides the description of the web page and the keywords tag has all the keywords listed there in the Meta keywords tag.
Proper Keywords
First of all do a keyword research that your website relates to. Make use of keyword research tools and check out your competitors websites. Try to target multi-word phrases that are more specific to your website and the services you offer. Once the keywords are found, make use of those in the areas like:
• Title
• Meta Description
• Meta Keywords
• Heading Elements
• Text
• Alt Tag
• Title Tag
• Links
Use Semantic Mark Up
Semantically structuring your mark up helps search engines understand the content of the webpage? which is a good thing. Make proper use of heading elements as the search engines give more weight to it.
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