top of page

To Hashtag Or Not To Hashtag That Is The Question



The hashtag came onto the internet marketing scene with ease. Many caught on to it like a forest fire, yet some are completely confused by what a hashtag is actually meant to accomplish. The hashtag, also know as the pound sign, number sign, or # are being used through out social media as a way to organize content. Please continue reading, because many are using it wrong, which means there is an opening for you to explode with the use of hashtags. 토토먹튀


First lets discuss why you should use hashtags. Hashtags help to organize your current content on social media, as well as help create a kind of keyword search for your content. For example lets say you post 25 times on twitter everyday, yet you only post 10 times about blogging. You can add #blogging or #blog to the end of your post, and when you are looking for these post you can simply search that hashtag. Just like you can search that hashtag, others that are looking for information on blogging can also do a hashtag search and locate your content. The key is to make sure the hashtag leads to relevant content.


Second we must go over how not to use a hashtag. Keep in mind that this article is in reference to marketing your business. There are many 'social' ways to use hashtags, and when using them for social purposes there really is not a wrong way. Yet, when you are using them in order to share your content, products, and solutions, then you want to make sure that they are relevant and actually being searched. If you simply throw up a hashtag in front of any word, you will find yourself not only wasting time, yet also losing valuable customers or clients. Remember that first impressions are vital when dealing with on-line traffic. You only have a short amount of time to grab the attention of your prospective client and if you send them on a time wasting cursade of hashtag searchs you will lose their attention for sure. Here a few examples of what not to hashtag: #he #you #help #change #succeed. You should get the point that the hashtag should describe and guide. Here a few examples of good hashtag usage: #blogging #socialmediamarketing #leadgeneration #trafficbuilder #keywordresearch. Notice the good hashtags read more like keywords. Keep keywords in mind when using hashtags correctly.


Third lets discuss the primary thing that many will not do when using hashtags, yet if done is a game changer. Testing the hashtag that you desire to use. Many will read this phrase 'test' and want to know exactly how do I test and why. You want to test your hashtag to make sure you are aware of where it is leading your prospective client. You should not become surprised if a client tells you what they discovered when clicking on your hashtag. Another reason to test the hashtag is to see if it is actually being searched as to assist you in your traffic by using that particular hashtag. Just like anything else that we do as true marketers, you must test your hashtags.


Finally let's discuss your brand, and using hashtags to help brand your business. While mixing up hashtags through out your social media post the one hashtag that should never change is your brand or tagline. For example my tagline is #keepsmiling. Regardless of what I place out there my hashtag keywords may change, yet keep smiling always remains the same. When you brand yourself, either with your business name or with a tagline, make sure that stays consistent across the board.


Recent Posts

See All

Comments


bottom of page