Perhaps most of us know what a shopping bag is, it is a three-dimensional functional object equipped with two handles. Most of the time it is made of paper, plastic or other materials that are strong enough to hold things like grocery items or things that can be bought from department stores. This object has two primary functions; it is to carry items conveniently and to advertise a particular business, establishment or brand. Its original function is to carry different kinds of objects from one place to another easily and safely. Although, transport is still the main purpose but today aesthetics and advertising have become a crucial part the branded message. shopper personalizzate By the time your consumers leave your store they carry not only the shopping bags (filled with the items they bought) with them but your brand as well.
Because transporting of goods from the store to another place is its primary purpose therefore the materials that will be used for manufacturing a shopping bag must be strong, comfortable for a shopper to carry and accept inks and dyes easily. The most common are paper shopping bags, often made stronger with lamination. Another common material is plastic-made bags but with the "environmental awareness" campaign many business owners turned to more environment friendly retail packaging solutions.
Fashion and function--- these are now the important factors to consider when designing a shopping bag. The greatest graphics will remain unnoticed if nobody is interested to carry the bag. The handles should be comfortable and easy to hold, the bag proportion is properly designed to fit to the product and match with the person carrying it. The bags can be manufactured in different shapes and sizes, the most common are the oblong and mini rectangle. The more unusual a retail packaging looks the more it grabs attention and the more a brand gets recognized by consumers.
In many places, a person is often noticed by the bags they carry and get the positive impressions. "Wow! That person is really awesome, classy, chic, etc. Shopping bags become status symbols these days and they get so much attention from the people.
When we design a bag for branding purposes we must consider the medium. Unlike any print ad or signage, a shopping bag is a three-dimensional object. It is the most cost-effective means of advertising your brand. Carried by street shoppers and mall goers alike your retail packaging and your brand's message can travel anywhere across the globe and make a positive impression to your target audience.
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